Why We Started This Blog

We’ve spent eight years building software for startups and growing companies. Along the way, we’ve accumulated hard-won lessons—patterns that work, anti-patterns that hurt, and opinions we’re willing to defend.

This blog is where we share them.

What to expect

No thought leadership. No content marketing fluff. Just practical insights from actual projects.

You’ll find:

• Technical deep-dives — Patterns, architectures, and tools we reach for
• Process insights — How we run projects, communicate with clients, and ship on time
• Honest retrospectives — What went wrong and what we learned

Everything here comes from experience. If we haven’t done it, we don’t write about it.

Our perspective

We’re a small consultancy. Twelve engineers. Based in Paris. We work with startups and scale-ups across Europe.

Our bias is toward:

• Boring technology that ships products
• Small teams with high ownership
• Written communication over meetings
• Pragmatism over purity

Your mileage may vary. Take what’s useful, ignore what isn’t.

Join the conversation

We don’t have comments, but we do have email. If something resonates—or if you think we’re wrong—reach out at blog@indeply.com.

Now, let’s get to the good stuff.